Bookings came in by phone, usually while the crew was out on a lift. Trucks, drivers and paperwork were juggled by hand, and a call that rang out could be a job that went elsewhere.

The clinic was growing, and its website needed to keep up. Anyone ready to book should be one tap from an appointment, on any page.

Sign-ins, staff compliance and incident records were spread across paper and spreadsheets. Checking who was in the building, or whose Blue Card was due, meant digging.

Enquiries, quotes and bookings were spread across email and spreadsheets. Every new couple meant copying details by hand and hoping nothing slipped through before the shoot.